The journal

Notes on learning,
design & curiosity.

Essays, ideas and honest thinking from the studio.

01 Curiosity is a practice, not a personality trait Why the most curious organisations treat curiosity as a habit you build — and how to design for it. 02 The quiet failure of most corporate learning Billions are spent each year on programmes nobody finishes. Here's what goes wrong — and what to do instead. 03 Designing for the second week Most learning is designed for day one. Real behaviour change lives in week two. Here's how we design for it. 04 Boredom is a design problem Boredom isn't a learner's fault. It's a signal that the design isn't doing its job. A short essay on attention.